The last two weeks of the year are great. Before the January rush, you should be doing some winter clearing and cleaning to your social media tools. I decided to take my friend and colleague, Chris Hoyt’s (@therecruiterguy) advice to streamline my social network so I can have a better social imprint and build better talent communities. So as I was strolling through the Google Chrome App Store, I came across a great tool called SocialBro. Now I may be a little late to the party but this is the first time I have been able to come up for air. I think its a stroke of analytics genius.
SocialBro allows you to manage your twitter feeds as well as serves as a strong analytics tool to get a good overview ROI on twitter. If any of you are looking to build a Talent Community, SocialBro will allow you to do so effectively. No just to be clear, I am not on twitter as much as I should be, but this tool tells me when the best time to post, what my followers are tweeting about, when I get more RT and what resonates the most. Here is an example of my analytics report. It is a great report card for me to see where I need to build my social influence and my target talent pools. I see the best time to post this for me will be tomorrow morning at 11 AM CST. I am going to post it now, but publish to my network tomorrow at precisely 11 AM CST.
This tool also gives me an Insights Report that tells me where I need to improve and how my potential candidate pools look. I also liked the feature which allows you to perform a keyword search that pulls from the Bio section. Once I have that list up, I can either do a one off DM or send a post or link about something our company is doing by mass. The recipient sees it as if you were sending directly to them.
There a quite a few of these Twitter clean up tools out there, but I have found that Social Bro seems to provide me the analytics I need to build a better social recruiting world.
Have a Happy, Safe and Healthy New Year.