SocialBro – Cool Twitter Analytics Tool

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The last two weeks of the year are great.  Before the January rush, you should be doing some winter clearing and cleaning to your social media tools.  I decided to take my friend and colleague, Chris Hoyt’s (@therecruiterguy) advice to streamline my social network so I can have a better social imprint and build better talent communities.  So as I was strolling through the Google Chrome App Store, I came across a great tool called SocialBro.  Now I may be a little late to the party but this is the first time I have been able to come up for air.  I think its a stroke of analytics genius.

SocialBro allows you to manage your twitter feeds as well as serves as a strong analytics tool to get a good overview ROI on twitter.  If any of you are looking to build a Talent Community, SocialBro will allow you to do so effectively.  No just to be clear, I am not on twitter as much as I should be, but this tool tells me when the best time to post, what my followers are tweeting about, when I get more RT and what resonates the most.  Here is an example of my analytics report.  It is a great report card for me to see where I need to build my social influence and my target talent pools.  I see the best time to post this for me will be tomorrow morning at 11 AM CST.  I am going to post it now, but publish to my network tomorrow at precisely 11 AM CST.

This tool also gives me an Insights Report that tells me where I need to improve and how my potential candidate pools look. I also liked the feature which allows you to perform a keyword search that pulls from the Bio section.  Once I have that list up, I can either do a one off DM or send a post or link about something our company is doing by mass.  The recipient sees it as if you were sending directly to them.

There a quite a few of these Twitter clean up tools out there, but I have found that Social Bro seems to provide me the analytics I need to build a better social recruiting world.

Have a Happy, Safe and Healthy New Year.  

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About Superrecruiter

Strategic corporate recruiting leader based out of Dallas, TX finding A level talent faster than a speeding search string and able to build successful partnerships and measure results yielding excellent results! Michael Goldberg leads a corporate recruiting team focusing on Trade Show, Conventions, Audio Visual, Staging, Lighting, Video, Hospitality, Hotel AV, Creative, Experiential Design, Marketing Strategy, Face-to-Face Marketing, and Corporate related positions.
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