#TNL Chicago was held yesterday at the JSTN studios in Aurora IL. We had over 100 people in attendance and there were great networking opportunities to meet with some of the top recruiting leaders from all over the country. Topics focused on Sourcing Tools and Strategies, Candidate Engagement, Social Influence, and Mobile Recruiting. It never ceases to amaze me what an incredible and intelligent network of people I have engaged in the last 10 years. But I have started noticing a trend of word combinations as tag words. Let’s examine a few below
The Talent Industry is moving faster and faster. As you know, Talent Acquisition provides us the ability to be creative and have social recruiting opportunities to have great conversations about the talent communities we exist in – “Convermunity”. Last night over dinner after TNL, the word convermunity was coined and trademarked by myself and a few of my very talented talent acquisitionists/linguists -@mverver, @marenhogan, @mattcharney, and @thiislars. Funny, is this what is has come down to? The speed at which we must move to find the best talent forces us to shorten words, put them together? The answer is yes.
Bruce Morton of Allegis Group Services opened the presentation yesterday at the TNL Chicago event. One mind blowing stat he covered was that we will undergo 20,000 years of change in the next 100 years. One way to create change in the TA world –“wormbinations” or word combinations Morton’s wormbination…. “Talentsumer” – talent (candidates) shopping companies before they decide to join companies…like a consumer of brands..talentsumers are shopping the companies before deciding to work for them based on their technology, resources available, level of talent and the similarities they are to the talentsumer.
Are our brains ready for a condensing of words? How much of that information will we be able to retain? Are you ready for that? You will need to be if you want to win the proverbial war on talent and keep your tweets to 140 characters or less. We started shorting expressions in our texts going from Oh My Goodness to OMG or WTF or Why The Face (Modern Family Reference) a few years ago.
Here are some other words I would like to propose we use in the talent acquisition community. Sounds crazy, but let’s have some fun. I propose the following words to use in our Recrubulary or recruiting vocabulary starting in 2012:
Socruiting- n. Social Recruiting Sentence: I was talking to my friend @fishdogs who is a huge believer in socruiting.
Twitinface- v. or n. Twitter, LinkedIn, Facebook (we could mix it all kinds of ways) Sentence: Recruiters like to use Twitinface as their main source of connecting with potential candidates and creating convermunities.
Talemunities – v. Talent Communities Sentence: @Marenhogan’s specialty is helping her clients build talemunities.
Sourgoo – v. Sourcing on Google Sentence: The Recruiting Bar developed by @ryanleary provides you search strings to sourgoo all day long.
Cangagement n. – Candidate Engagement
Sentence: It is very important to measure cangagement as part of your metrics.
Sofluence – n. Social Influence Sentence: Am I really having sofluence on anyone by writing this blog post? OR I listened to a panel yesterday on sofluence in which @TheOneCrystal raised many interesting points.
Mocruit(ing) – v or n. Mobile Recruiting Sentence: @joelcheezman spoke on mocruiting yesteday at #TNL stating that more companies need to use mocruiting as a medium to attract candidates.
Recruketing n. – Recruitment Marketing Sentence: The best recruketing guy I know out there is @therecruiterguy
Yes, its silly, but I wanted to have some fun. I would like to build a dictionary of recruiting wormbinations, but I need your help. Put on the creative hats and put it out there. I will do a TNL Session next time on the new vernacular. J Who knows? This could the start of a new recrictionary!